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Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Digital marketing is combined term for all online marketing strategy. Process and digital entity such as Google search, social media, email and the websites.
Targeted Audience
Marketing has only been about connecting with targeted audience in the right place and at the right time. At present almost every individual spend quit a time on internet, thus making online marketing a huge playground for all business and sales opportunity.
Marketing Strategy
Digital marketing will work for all business regardless to which industry it belongs to. Digital marketing helps you to build buyers and identify audience’s needs; it also provides you with forecast analysis to which customer to target. However, it’s not necessary for all business to follow similar strategy, each business may adapt to different sets of digital marketing strategies.
For B2B
If you’re main stream business is B2B, then your digital marketing efforts are mostly centred on online lead generation, with the goal of being customers to speak to your salesperson. With this motive, your marketing strategy will attract and convert the highest quality leads for your salespeople via website and supporting digital marketing.
For B2C
If your business operates around the end user i.e. consumers, then based on many research factors like price, purchase point, and compotator analysis; a good digital marketing efforts will not only attract customers but also convert them into a successful leads. In this, one can also focal his marketing efforts in social media for maximum output.